We are based in Surat but our sweets travel the world.

ABOUT 24 CARATS MITHAI MAGIC

Welcome to the world of 24 CARATS MITHAI MAGIC,
Serving Since 1935.

For our customers this has always been a challenge: How to best capture the world of desserts?

i.e. 24 Carats Mithai Magic? For one customer, it’s a smile — and a welcome that makes her feel like royalty. For another it’s discovering an unexpected flavour that will melt in the mouth leaving a sweet after taste.

To some, It is small touches that few others notice — the extra care in the simplest sweet. And for many, It is the part of their celebrations that we become, in the form of the box of love!

The brand has become synonymous with the terms ‘Quality and Innovation’. Having five flagships in Surat at Parle point, Chauta Bazar, Pal, Ring road and Varachha.

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Quality is not an act, It is a habit.
- Aristotle
Since the past 83 years, the group of 24 Carats Mithai Magic has cultivated the habit of providing the best Quality because of which they have won the hearts of people across the Globe.

Our Story

The founding stone was laid by Late Shri Dhansukhlal Mithaiwala and inherited by Mr. Kishor Dhansukhbhai Mithaiwala and Mr. Mukesh Dhansukhbhai Mithaiwala.

They both were visionaries and understood the changing market trends therefore expanding into various areas of Surat. Presently, 24 Carats Mithai Magic has its roots in 5 different areas of Surat, Chauta Bazaar being the oldest.

Currently Mr. Rohan Mukesh Mithaiwala and Mr. Brij Kishor Mithaiwala looks after the entire management of the firm.

The entire team of 24 Carats Mithai Magic believes in ‘Atithi Devo Bhava’. Their focus is on building relations and carrying them forward for generations by providing the best quality and services.